The Color Magenta

Thinking about a logo for your business? Well - hands off the color Magenta! That's because T-Mobile (Deutsche Telekom) has trademarked the color.... They are writing warning letters to other businesses that use the color in their logo asking them to cease and desist.

The question I want to ask is how can you own a color? I mean I think I'd like to own the color red - how do I go about it? That way, I could charge all companies using red in their logo a license fee and simply retire. Who allowed a company to trademark a color and why?

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