Great Job Exposing this guy,
I have only visited Jon Chow a couple of times and I was puzzled by how this guy is making money. You are right - it has to be the affiliates because it's not like the site is all that good. But you know the old saying: don't dig for gold in a goldrush, sell shovels. Joh Chow sells alot of shovels.
http://www.angryjed.com